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How to Become an SEO Specialist – The Ninja Guide

Do you know that you can learn Search Engine Optimization (SEO) from scratch? Yes, you heard it right. Many newbies succeed in their careers as SEO specialists or strategists. But, what is Search Engine Optimization? And why is it important to learn SEO?

You’ve heard a lot about SEO recently, but what exactly is it? Search engine optimization (SEO) makes your website easier to find on search engines like Google. Searching Google’s search bar yields a list of web pages relevant to the user’s query.

Your website should have keywords and phrases that people would use to search for your business. The more SEO-friendly your website is, the higher it appears on the results page.

A Brief Overview of Search Engine Optimization (SEO) and How to Become an SEO Specialist.

SEO allows your website to be more visible to search engines like Google and Bing. The goal of SEO is to ensure that your website appears higher on the results page for relevant searches, leading to more traffic for your site.

The first step in learning SEO is determining your type of person and what kind of work you want to do. 

If you’re someone who likes working from home, this might be perfect for you! You can also supplement an existing career by using skills learned during off-hours or nights/weekends. 

There are many different specialties within this field, such as link building or social media management. However, plenty choose to specialize in technical aspects like coding or web design, which may require additional training beyond basic SEO knowledge (such as HTML).

What is SEO?

SEO is short for search engine optimization. It is optimizing a website to get it to rank higher in search engine results. It’s also a long-term strategy that requires patience and time, not a quick fix.

Becoming an SEO Specialist

First, it is vital to learn about the history of SEO. The early days of search engine optimization saw a lot of trial and error. Some companies were able to figure out what worked, but most companies weren’t successful in their efforts at all. 

Once Google released its algorithm updates, things started to change for the better for everyone involved in the industry.

The next step is learning about all different types of SEO specialists: link builders, content creators/writers/editors, social media experts (SMEs), keyword research experts (KREs), and technical support agents (TSAs). 

 

Why Start your Career as an SEO Specialist?

SEO is a growing field. It’s also a specialized field, which means that you can’t just learn SEO by reading a book or two and then start your own business. You need to study in-depth through online training. In addition, you also need to continuously research the latest trends to stay ahead of your competition and make sure that the quality of your job remains high.

The good news is that SEO is constantly changing. There’s always something new in search engine optimization. Whatever level you’re at in this field, you’ll always find something new to learn!

Finally, SEO offers excellent opportunities for career growth. Many types of jobs are available within this industry, ranging from starting up small websites to becoming an online marketing manager at major corporations such as Google or Facebook.

 

What Skills Should you Learn to Become an SEO Specialist?

If you want to become an SEO specialist, you must learn the following skills.

  • Learn how to write SEO-friendly content that includes keywords and phrases.
  • Learn how to use tools for analyzing the structure of your website, keywords, and other aspects of your site. These include:
  1. Google Search Console (formerly Webmaster Tools)
  2.  Ahrefs Site Explorer
  3. Moz Open Site Explorer

(Note: all three of these are free.)

Despite being around for years, search engine optimization continues to evolve. Digital marketers and advertisers need to be aware of the latest trends in SEO, especially as new devices come onto the market.

Search engine optimization (SEO) will ensure your website ranks higher on search engines. Many brands and companies use SEO to attract new customers. Also, it’s essential for digital marketers and advertisers who want to reach the right people with their advertising campaigns.

There are several different types of organic search traffic. Still, the most popular way businesses get visitors to their site is through Google organic results. Businesses start with a clean slate when they build their website. And because they don’t have any control over what keywords people will use when they search for something related to their business or industry (known as “keyword research”). So instead of trying hard-sell tactics on potential customers (without knowing what they’re looking for), businesses use keyword research to understand which terms are most likely to be searched by consumers. As a result, it leads them directly back towards their business’ products/services page!

We hope that you found this article helpful and informative. Have questions about SEO or digital marketing? I’d love to help. Contact me at info@thesurgemarketplace.com. I’m thrilled to guide you in starting your SEO career.

OTHER FREE GUIDES AND TIPS:

1. Surge Blogs: https://surgedigital.agency/blogs/

2. Surge Marketplace Podcast: https://podcast.surgedigital.agency/podcast/

3. Surge Live Training: https://www.youtube.com/c/SurgeMarketplace

Surge Digital Agency

Author Since: September 18, 2020

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