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5 Effective Content Writing Tips

Content writing is imperative in communicating complete information to the target audience. Are you fond of writing? Do you want to turn your skill into profit? If yes, this article might be a good read for you.

With the rise of digital marketing and digital businesses, more and more clients are looking for content writers who could leap their pages, sites, or companies. The internet has become the favorite marketplace of every business, so the need for good content is necessary to attract customers and drive traffic to the site.

Content Writing is about conceptualizing and creating good content for a specific purpose. Different mediums for content are blogs, websites, press releases, social media postings, ebooks, etc. Content is essential in providing information about the sites, generating engagement, attracting the audience, and converting them to potential customers. So if you like writing or aspiring to become one, here are some tips for becoming effective in the field.

Why Content Writing is Important

  1. Marketing–  Effective and good content writing creates engagement and leads and makes them an advocate for your brand as potential clients.
  2. Adds Value to your website– Content that informs, educates, and addresses readers’ intent is the one that readers read. Because it adds value to the content, it tends to be popular and make your site gain popularity.
  3. Increase the number of people through SEO– SEO-friendly content writing optimizes your site to be easily seen on the Google search engine. Thus, setting the right keywords to get a high ranking on Google is essential.

Creating Contents with Effectivity Relevant, and Quality

1. Define Your Audience

Defining your audience is the first step you must consider before writing. It’s one of the essential factors to consider in making effective content. We have this so-called “buyer persona” in content marketing, which means a fictional representation of your ideal customer. Make sure you know their interest, background, and what they want to achieve so you can create good content that attracts their attention.

2. Make Eye-Catchy Headlines

Headlines are one of the ways to effective content marketing. The second soul of the blog or article encourages the readers to open it. You can use strong keywords as a headline to make it appealing to the audience. Keep it short and straightforward, but ensure that all the necessary information or what your audience wants to know is already indicated.

Here are some tips on writing a powerful title:

Add Number
Title:
Qualities of a Successful Freelancer
Better10
Qualities of a Successful Freelancer
Add Attractive Adjectives:
Title: Ways to Get Clients Online
Better: Easiest Ways to Get Clients Online
Use Call-to-Action
Title: Effective Social Media Marketing Strategy
Better: Try These 10 Effective Social Media Marketing Strategy
Start With Negatives
Title: Grammatical Errors in Writing
Better: Avoid Committing These 10 Common Grammatical Errors

3. Create Original Content

The authenticity of the content is the key to success. However, there might have been a lot of writers who wrote about the same topic as you. Make sure that you still have new input at par with the others. Make the content enjoyable to engage with your audience. Aside from that, make sure your content is compelling, easy to read, and well-structured. Effective content that buys the reader’s interest includes social-trending content, trending topics, and timely and relevant news.

Another content that gets to the heart of the readers is the ones that drive emotion. It could mean heart-breaking content, humorous one, or controversial content. This will most likely make your content stand up from the crowd and embrace the growing trend on your site.

4. Use Visuals and Keywords

Hubspot reports that Tweets with images are 150% more likely to be retweeted than just written tweets alone. Social media visitors are more likely to look at an image than the written text below it. And Facebook posts with pictures are most likely to be engaged and shared than just mainly text. With this data, you can never go wrong with images being posted together with your content.

On the other hand, keywords are necessary to direct your audience to your blog easily. Keywords are how the search engines know what you’re all about and who they should send to your blog. Choosing the right keywords is essential in content writing. Why? Because some keywords will get a few clicks a day while some words get a few THOUSANDS of clicks a day. The crazy part? Both keywords can cover the same topic and mean the same thing, but people’s more “common” terms will get more searches (Blogpress.com). So every keyword gets incredibly different results and offers an entirely different bang for your buck. Use Google Adwords Keyword Planner to check what keyword is the best to use for your content.

5. Proofread Your Masterpiece

Before submitting or publishing your content, make sure it undergoes proofreading. When proofreading,  read slowly and carefully to determine whether or not it communicates the right message to the specific audience, identify grammatical lapses, spelling, tone, etc. You can also have someone read it to check if there are mistakes during the editing phase. Lastly, use Grammarly to check the quality of your content.

So if you need to know more about Content Writing and how to turn your skill into profit, Don’t hesitate to send Surge Marketplace a message. They offer courses that could help you improve your freelancing journey, mainly content writing.

Surge Digital Agency

Author Since: September 18, 2020

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