Facebook Ad Tips for Brands and Business Owners

Facebook Ad Marketing is influential when scaling your business during this pandemic time. This is because it is one of the effective techniques many brands and companies are leveraging. Accordingly, Facebook Ad Marketing maximizes a business’ marketing opportunities.

On top of that, Facebook Ads is playing a significant factor in business continuity and success. This is because it presents exciting and endless possibilities for how digital marketing can shape the future of the business.

But, how to do effective Facebook Ad Marketing?

The first thing to consider in building an effective Facebook Ad is to make sure that the budget is spent on the right audience. This means you create targeted ads that convert leads into sales.


Tips for Creating An Effective Facebook Ad

1. Familiarize yourself with sizing and specific requirements

In making sure that your Facebook ad is effective, you need to ensure that you’re using the right sizes and specifications. There are four ad formats available: images, video, carousel, and slideshow ads. These four formats are different. As a result, you need to research the required size and resolution of each of these four ad formats.


2. Create a relevant Facebook Ad Marketing

The ad’s relevance score is measured through the quality and engagement level of the ad. It is measured by the cost per click, click-through rate, and the frequency of your ad. Thus, you need to create an engaging, informative, and helpful ad for your audience.


3. Not all Facebook ads placement is created equal.

There are two kinds of ad placements: automatic and manual placement. Choosing the right placement for your ad is vital because not all placements are created perfectly. For instance, if your business is mainly on Facebook, choose only manual placement. Why? The IG placement will be wasted if you’re using automatic placement and not using Instagram for your business. Instead, use manual and pick the best placement for your Facebook Ad, whether a desktop view, mobile view, Messenger, as a Story, etc…).


4. Match your competitors

Another tip for building an effective and efficient Facebook Ad is to match your competitors by understanding the average cost per click. It is essential to analyze how your competitors are doing for you to check effective ads and identify where to improve your ads. 

How to do it? In the Ads Manager, you can see the different metrics. You can see the different costs per messaging, cost per click, and engagement generated from your Facebook Ad.

Targeting your audience is the key factor in building an effective Facebook Ad Marketing. This is vital since the main goal of the ad is to make sure that the audience that will be seeing your ad can buy from your products.

Tips in Targeting Audience


1. Master Facebook Remarketing

Facebook Remarketing is re-targeting people who inquired, visited your page or site but did not purchase from you. This is because there are people who are interested but are not ready to buy from you. This targeting technique effectively ensures that you’re not missing and wasting any potential market.


2. Get familiar with the custom audience.

Custom audience allows you to target at least five different user segments. A custom audience encompasses those who engaged in your page, visited your site, and sent you a message. The custom audience can be used for retargeting. You don’t need to worry about knowing their demographics because there’s an automation that generates it. A custom audience is an excellent way of maximizing opportunities. Still, this does not apply to you if you have a new page. You need to establish your business first by creating organic social media ads, growing your business, and increasing your followers. And, when you have many visitors, you can use your custom audience.


3. Experiment with lookalike audiences

A lookalike audience is similar to a custom. However, the only difference is it is Facebook that will gather the relevant data for you based on the number of percentages. You must not miss this since this is one of the effective ways of targeting the audience for your Facebook Ad.


4. Leverage audience insights for audience creation

Understanding your audience’s insights is a way of understanding your market. Some benefits of audience analysis are:

  • Time savings
  • Cost-efficient
  • Complete data
  • Enhance planning and overall Facebook Ad strategy


In this digital era, maximizing the power of Digital Marketing is an effective way of making your business grow to the maximum level. Additionally, Facebook Ad is also one of the most powerful strategies you can leverage on your business.

Are you new to Facebook Ad Marketing? Do you need experienced and expert help with your digital marketing strategies? Visit Surge, and we’re thrilled to provide you with exemplified experts in that niche.

Surge Digital Agency

Author Since: September 18, 2020

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