Now, digital marketing is essential to every business’s success. Business owners are thriving against competitors to have a better ranking than them. You need to develop an innovative and effective SEO strategy plan to reach your goals. And one main goal is to increase conversion traffic. Before crafting the SEO plan, you need to measure your site’s current SEO ability. The first thing is to perform and execute an SEO audit. But why?
What is an SEO Audit?
An SEO audit tells you how visible your site is. SEO Experts conduct this process to understand why the website is not getting enough traffic or brand awareness. Also, it determines whether the website is well optimized for achieving business goals. And measuring your website capacity guides the business in improving its site’s performance.
The Benefits of an SEO Audit
Algorithms are changing, so checking your site will allow you to know whether your site meets the SEO demand. Through website audit, your site will embrace these benefits:
1. Website Performance Optimization
In checking up your site, you are evaluating your content as well as your technical performance. As an effect, you will explore your website’s infrastructure’s strength and analyze how friendly your website is to search engines. Also, it determines if your website provides easy access to users when they are looking at your content.
2. Search Engine Optimization
Evaluating your site’s health makes you realize insufficient and incorrect SEO practices like over-optimization of target keywords, not having an SEO plan, skipping title tags and meta descriptions, not understanding your users, and many others. Because of these realizations, you will focus your SEO efforts on users and eliminate those bad SEO practices.
3. Conversion Rate Optimization
Measuring your site SEO efficiency will help you in inspecting missed conversion opportunities. Plus, it will allow you to examine the landing page’s weaknesses and add compelling Call to Action strategies to your content.
Four Areas to Assess When Auditing Your Website
1. Technical Assessment
An effective technical audit uses the right approach and tools. It focuses on the indexability of pages, logs, Googlebot, crawl ability, and others. One great tool to use is Screamingfrog to analyze your website URL. This tool will help you uncover technical issues such as duplicate content, missing pages, title optimization, and the like.
In performing a technical audit, you will discover many errors that can be corrected quickly. As a result, improving your website conversions and overall visibility is achievable.
2. Website Performance Assessment
When we say website performance, we are identifying two components. First is if you optimize your website for maximum usability. The second is the site’s overall speed. The core purpose of this is to give users easy access when looking for the information they need. When your website does, your conversion rates will improve.
As for the speed, you must have fast-loading and optimized pages because it will lead to higher visitor engagement, retention, and conversions. A suggested tool to use that you can attach to your browser for simple page analysis is MozBar.
3. SEO Assessment
There are two types of SEO assessment that you need to do. The first one is an On-page SEO audit, and the other is an Off-page SEO audit.
In the on-page audit, it analyzes the:
- website architecture
- Page title, meta description, and others
- Broken links, both internal and external links
- Duplicate content
- Page content
- Website loading speed
- Usability analysis and User response
The content you publish on your page is the relevant info that will provide value to your audience. Always make sure that your content provides solutions to your audience’s pain points.
One of the free SEO tools is the SiteChecker.Pro. You can use this to analyze and monitor your site’s SEO.
Off-page SEO refers to actions taken outside your website that may impact your rankings. Optimizing your site for off-page SEO will improve how search engines and users view your site in terms of credibility, authority, popularity, and relevance.
You can use a tool like SEMRush to provide you precise results that show your problem pages’- domains, number of links, and many more.
4. Conversion Rate Assessment
The effective ways to optimize your website for lead generation and conversion are optimizing CTA strategies, giving free resources, landing pages, marketing offers, and so on. Keeping your visitors engaged will make them stay and then eventually convert.
When assessing your site’s conversion rate, you will understand the reasons for the low conversion rate. You will uncover the causes of users bouncing from your pages.
Tools like CrazyEgg and Hotjar help you know which page of your site your audiences visit most. In addition, it suggests the most click sections of your website data that the conversion rate audit provides will help you improve your SEO strategies.
As Peter Drucker says, “You can’t manage what you can’t measure. ” This signifies that for you to manage your website’s SEO health, you need to measure, which is to conduct an SEO audit.
An SEO audit is pivotal to the effectiveness of your website. Whether you want to increase traffic, generate brand awareness or improve conversion, an efficient SEO strategy starts with a thorough audit.
The changing algorithms and customer buying behaviors are causing SEO to be a time-consuming task and complicated. One of the best options for you is to ask for help from SEO Specialists. They are skillful, and they know how SEO moves. It will save you time and guarantee that they will produce excellent results.